Hook, an AI-powered social app that allows fans to remix and mash up songs from their favorite artists, has announced that it raised $10 million in a Series A funding round, led by Khosla Ventures. Other investors in this round include Point72 Ventures, Imaginary Ventures and Waverly Capital, a fund co-founded by former Warner Music Group CEO Edgar Bronfman, Jr.
These new supporters join a cadre of music-focused investors who have already put money behind Hook, including Kygo’s Palm Tree Crew, Three Six Zero, Avex, The Raine Group and KSHMR, bringing total funding to $16 million to date.
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For years, internet users have made unauthorized user-generated remixes of their favorite songs, and Hook strives to offer a solution, giving users the ability to remix and mash up fully cleared and licensed songs in an easy-to-use interface. Those creations can then be shared to social media through Hook’s integrations with TikTok, Instagram, Snapchat and SoundCloud — or posted within the app itself. To date, the company has completed direct collaborations with The Weeknd, Joji, Metro Boomin, Lil Wayne and Empire of the Sun to help artists better engage their fans, and it has formed licensing deals with Downtown, Too Lost, Primary Wave and Avex.
With the new funding, a press release notes that Hook will invest in its platform and in driving user growth by expanding its offerings. This includes a new Android app, community features and native video and recording capabilities. It also plans to continue making deals with more music businesses to keep adding to its library of 20 million songs.
Hook is also investing in its personnel. It has elevated Simmi Singh, who has been at the company since 2023, to Chief Operating Officer and Chief Product Officer, where she will lead the company’s growth strategy.
“Hook was built on a simple idea: fans want to express themselves with the music they love, and artists deserve to stay in control of how their work is used,” Gaurav Sharma, founder and CEO of Hook says in a press release about the fundraise. “We’re building the social music platform where creativity can thrive, and where ownership and monetization remain artist-led from day one.”
“Hook is solving a hard problem at the center of modern music: enabling remixing and social distribution in a way that works for rights holders at scale,” adds Samir Kaul, Khosla Ventures’ founding partner and managing director. “The team has built a platform that pairs a consumer-native experience with licensing, attribution, and reporting infrastructure that the ecosystem can rely on. We’re excited to lead this round and support Hook’s next phase of growth.”