Some jackets feel like fashion. Others feel like milestones. Jeff Hamilton’s NBA All-Star Weekend creation is both.

Hamilton isn’t just a designer. He’s a cultural historian, a storyteller and a longtime ambassador for basketball style. From Michael Jordan to Kobe Bryant, to Drake and Fat Joe, his jackets have always been more than apparel: They’re trophies, moments frozen in leather and thread.

This 3-Point Contest jacket leans into Hamilton’s signature approach. The Los Angeles skyline stretches across the back, honoring the All-Star stage, while subtle nods to “the 3” and the concept of the assist are embroidered with painstaking detail. Every stitch is handmade, carrying the slight imperfections that make Hamilton’s work feel alive. “I want people to understand the full process… from point A to point B,” Hamilton explains. “There’s beauty in imperfection… Human touch can’t be replaced. That feeling—that slight difference in a stitch, that’s what makes it real.”

The color scheme pays tribute to State Farm’s branding, but Hamilton balances that with his own artistic vision. Inside, a limited-edition plaque explains the inspiration behind the jacket, so whether Lillard wears it on stage, frames it in his trophy room, or simply admires it, the story is clear: This isn’t just a jacket — it’s a celebration of skill, legacy and culture.

Hamilton sees the parallels between basketball and music, two forces that have shaped global style.

“Basketball became the engine of culture. Michael Jordan is the No. 1 ambassador. Streetwear went global because of the NBA. Allen Iverson pushed streetwear so far the league had to change the dress code. Culture is power.”

For Damian Lillard, winning the contest three times places him among legends like Larry Bird. For Hamilton, the jacket represents decades of devotion, authenticity and artistry distilled into a wearable trophy.

The timing couldn’t be more intentional. Hamilton isn’t chasing trends — he’s creating moments, and this piece cements his place in basketball history while honoring the champion who earned it.

So where does that leave us?

For me, the Jeff Hamilton NBA 3-Point Contest jacket is a Flex. Not because it’s limited, not because it’s a one-of-one, but because it’s intentional, meaningful and unmistakably iconic. Every detail, from the skyline to the plaque, to the handmade stitches, tells a story worth wearing, framing and remembering.

Now it’s your call: Flex, Trade or Fade?

Flex: You love it and would wear it.

Trade: You’d buy it to resell or trade for something else.

Fade: Not your style at all.