Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
This week: It’s all Grammys gains, as Bad Bunny and Olivia Dean lead the way, but numerous other performers, winners and moment-makers also experience bumps following Music’s Biggest Night.
Bad Bunny’s Grammys Kodak Moment Leads to Gigantic Gains for ‘DtMF,’ Parent Album and Whole Catalog
Bad Bunny didn’t perform at the Grammys (Feb. 1) this year, but the night still ended up being primarily about him. Not only did he win album of the year for his Debí Tirar Más Fotos set — the first Spanish-language album to ever take home the night’s top prize — and two other Grammys, he had one of the most memorable acceptance-speech moments while proclaiming “ICE Out” after winning best música urbana album, and was constantly being begged for a performance by host Trevor Noah. Consequently, a whole lot of folks watching ended the night with an urge to listen to more Bad Bunny.
Even by usual Grammy-winner standards, the bumps that Bad Bunny got as a result of his strong showing on Music’s Biggest Night are pretty staggering. His catalog racked in nearly 36 million official on-demand U.S. streams on Monday (Feb. 2), the day after the awards, while selling over 3,000 digital singles — gains of 117% and 591%, respectively, from his totals the prior Monday, according to Luminate. Over 16 million of those streams and nearly 2,000 of those sales were for songs on the Fotos album, which represent gains of 240% and 903% from the prior Monday.
As Bad Bunny littered the daily charts on both Spotify and Apple Music in the days following the Grammys, one song stood out as the bump’s biggest beneficiary of all: “DtMF,” the AOTY’s quasi-title track, which Noah sang lyrics of to Bad Bunny in the audience, summoning a band to play it alongside him, and even getting the global superstar to sing a few bars with him. That song nearly quadrupled in streams from the previous Monday, rising from 733,000 to over 2.7 million, a 273% gain in all. (“Baile Inolvidable” was the next-biggest winner in his catalog, jumping 181% to just over 2.3 million streams.)
The chart impact of Bad Bunny’s post-Grammys bump should be considerable, with multiple Fotos songs likely re-entering the Billboard Hot 100 next week. And this is all of course before he takes the halftime stage at Super Bowl LX on Sunday — meaning we may be seeing a whole lot of Benito Antonio Martinez Ocasio on the charts for the rest of February. – ANDREW UNTERBERGER
Olivia Dean’s Grammy Moment: Coming to Be the Bump She Needs?
Beyond Bad Bunny, the artist experiencing the greatest gains from Grammy night is likely U.K. singer-songwriter Olivia Dean. It makes sense that Dean would stand to benefit from the awards, given that she’s already been one of the fastest-rising artists of recent years, and she had multiple big looks at Music’s Biggest Night — not only taking home best new artist (and giving a rousing acceptance speech about being a “product of bravery” thanks to her immigrant grandparent), but being one of the most striking performers in the best new artist medley.
Dean’s entire discography saw gains on the Monday (Feb. 2) following the Grammys, with her combined catalog racking up 14.9 million official on-demand U.S. streams — a gain of 65% from the nine million she amassed the prior Monday, according to Luminate. That number included 10.4 million streams for her most recent album, September’s The Art of Loving, with a number of tracks from the album surging on the Spotify and Apple Music real-time charts. The biggest of those tracks is of course the album’s global breakout smash “Man I Need” — which Dean performed at the Grammys, and which scored 2.7 million streams on Monday, a 67% gain from the prior Monday. (The song also rose to nearly 1,500 in digital song sales, a gain of 550%.)
The timing could be right on the money for Dean, as “Man I Need” has been hanging around the top of the Billboard Hot 100 — ranking at No. 3 on this week’s chart (dated Feb. 7) after reaching a new peak of No. 2 the week before. The extra streams and sales could be enough to push it to No. 1 next week, though it will have some heavy competition for the honors, which will only get stiffer in the weeks to come. – AU
Hilarious Speeches & Historic Wins Boost 2026 Grammy Winners Like Kendrick Lamar & Lola Young
Beyond Bad Bunny and Olivia Dean, plenty of the other biggest winners on Music’s Biggest Night also enjoyed notable streaming gains.
Before the main telecast, R&B singer Durand Bernarr took home his very first Grammy for best progressive R&B album (BLOOM) at the Premiere Ceremony. Billboard named BLOOM the No. 7 Best R&B Album of 2025, and the now-Grammy-winning set helped boost Bernarr’s entire catalog. According to Luminate, Bernarr’s discography pulled over 315,000 official on-demand streams the day after the Grammys (Feb. 2), marking a whopping 546% increase from the 48,000 streams it collected the Monday prior (Jan. 26). Though his win was not televised, Bernarr’s instantly memorable — and eternally sanctified — acceptance speech quickly went viral across social media.
Similarly, Lola Young delivered one of the telecast’s most memorable speeches when she accidentally let a few curse words slip while accepting the best pop solo performance Grammy for her breakthrough hit “Messy.” In addition to winning her first Grammy, the Croydon-born star also performed a piano version of the song during the best new artist medley. The day after the telecast, “Messy” leapt to nearly 725,000 official streams, marking a 113% improvement on its Jan. 26 tally; her entire catalog (excluding “Messy”) jumped 108% to over 701,000 streams during the same period. Notably, U.S. digital downloads for “Messy” were also up 1,578% to 683 copies sold.
Billie Eilish nabbed the night’s most surprising win when she claimed her third song of the year trophy for “Wildflower.” In her acceptance speech, Eilish stressed that “no one is illegal on stolen land,” a sentiment that garnered very split reactions across the political spectrum. The day after the Grammys, “Wildflower” pulled 1.5 million official on-demand U.S. streams — a 127% increase from the 671,000 official streams the song collected the previous Monday (Jan. 26).
Finally, Kendrick Lamar was the night’s big winner (five), claiming the telecast’s very first trophy (best rap album for GNX) as well as record of the year for his SZA-assisted “Luther,” which was hilariously presented to “Luther Grandross” by an understandably confused Cher. The record of the year victor earned 1.3 million streams the day after the Grammys, up 83% from the 722,000 streams it pulled the Monday prior. GNX, which also housed best rap song winner “TV Off,” garnered 3.78 million official streams the day after the telecast, an eye-popping 1,583% boost from the 224,000 streams the LP earned the Monday before the show. Lamar is now the most-awarded rapper in Grammy history with 27 career wins. — KYLE DENIS
Justin Bieber’s Skin-Baring ‘Yukon’ Rendition Leads Streaming Gains for 2026 Grammy Performers
The Grammys always deliver a slew of wide-ranging performances, and this year’s telecast was no different.
Justin Bieber drew the biggest performance-related headlines with his stripped-down rendition of “Yukon,” which featured him wearing nothing but light blue shorts and black socks. Though he lost all four of his nominations for SWAG, The Bieb still enjoyed a notable streaming boost for “Yukon.” The Hot 100 top 20 hit earned 1.28 million official streams the day after the Grammys, according to Luminate, up 227% from the 394,000 streams it earned the Monday prior. U.S. digital downloads were also up 2,935% to over 850 copies sold.
Sabrina Carpenter, who similarly lost all six of her Man’s Best Friend nods, delivered an airport-themed “Manchild” performance near the top of the telecast. Her Hot 100-topping hit pulled 1.11 million streams on Feb. 2, a 65% boost from the 670,000 streams it earned the Monday leading up to the Grammys.
Lady Gaga, who also picked up best pop vocal album for MAYHEM, delivered a funkified version of best dance pop recording winner “Abracadabra” later in the show. On the day after the telecast, “Abracadabra” was up 97% to over 528,000 official streams. U.S. digital downloads were also up 1,169% to nearly 500 copies sold. Leon Thomas also won a pair of Grammys this year — best R&B album for Mutt and best traditional R&B performance for “Vibes Don’t Lie” — bookending his participation in the best new artist medley and D’Angelo-Roberta Flack tribute. The day after the show, “Mutt,” his breakthrough hit, leapt 51% to over 980,000 official streams, while its digital downloads were up 782% to 406 copies sold.
Finally, Clipse, who won its first Grammy as a duo with “Chains & Whips” taking home best rap performance, closed out the show alongside Pharrell Williams and Voices of Fire with “So Far Ahead.” Pusha T and Malice earned five total nominations at this year’s ceremony, including album of the year for Let God Sort Em Out. The day after the telecast (Feb. 2), “Ahead” exploded 630% to 108,000 streams; “Chains” jumped 196% to 152,000 and Let God rose 159% to over 885,000. — K.D.