Warner Chappell Music (WCM) announced the launch of direct operations in India, marking the move from WMC’s prior sub-publishing model to a full-scale, direct-to-market presence in the country. Along with the announcement, Jay Mehta, who served as managing director of Warner Music India since its 2020 launch, has been appointed to lead the new division. He will oversee both recorded music and publishing operations across India and neighboring South Asian markets.

“India’s songwriters are world-class, constantly redefining genres and publishing creative boundaries,” Mehta said in a statement. “By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity. We’re now positioned to offer Indian creators the sophisticated and international reach that only a world-leading publisher can provide, ensuring their music resonates on a global stage.”

Guy Moot, co-chair and CEO and Carianne Marshall, co-chair and COO of Warner Chappell Music, said in a statement, “India has some of the most talented songwriters in the world, and they are increasingly making their mark globally. What excites us most about this move is not just the expansion of our presence, but the opportunity to help shape an evolving publishing ecosystem that truly works for creators and ensures their music is heard, protected and rewarded everywhere. With Jay Mehta at the helm and our global team behind him, our songwriters couldn’t be in better hands.”

Robert Kyncl, CEO of WMG, said in a statement, “India is a key part of our global growth strategy, and the talent emerging there is truly world-class. By bringing our publishing and recorded music operations under Jay Mehta’s proven leadership, we’re creating a unified powerhouse that can be better serve creators and fans alike. This is the right moment to double down on our investment in India’s vibrant creative economy.” — Ariel King