Ticketmaster has announced the integration of fan-to-fan ticketing platform CashorTrade to expand the company’s face value options. The integration will allow verified Ticketmaster concert tickets to be resold on CashorTrade’s fan-to-fan marketplace at face value or below.
“Fans deserve more ways to buy and sell tickets at the original price, with confidence that what they’re getting is legitimate,” said Ticketmaster executive vp of music David Marcus in a statement. “By working with CashorTrade, we’re expanding face value resale in a way that gives fans more choice, and we’ll continue to support partnerships with resale platforms that operate with integrity and respect artist terms.”
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For more than 15 years, CashorTrade has been a leader in the Face Value Movement and built a community-driven marketplace that promotes transparency in who is buying or selling a ticket. The platform has been used by Phish, Stick Figure, Waxahatchee, Daniel Donato, Umphrey’s McGee, Joe Russo‘s Almost Dead, The Heavy Heavy, Pigeons Playing Ping Pong, moe., Neal Francis, Disco Biscuits and Kitchen Dwellers.
With the integration of CashorTrade, Ticketmaster adds another face value option to the company’s own Face Value Exchange, which launched in 2019 and gives artists the option to cap resale prices directly on the Ticketmaster platform. The service is available on select tours.
“What started in the parking lots as a fight for fairness has grown into something much bigger,” added CashorTrade co-founder and CEO Brando Rich. “This integration gives fans more freedom to buy and sell authenticated tickets at the artists’ original prices.”
Ticketmaster concert tickets can now be listed on CashorTrade and authenticated through Ticketmaster. Markups on tickets listed on CashorTrade are not allowed, and sellers get to decide who to sell their tickets to. Buyers will receive newly issued tickets from Ticketmaster in the CashorTrade app.
