Start your engines, ARMY — your search engines, that is. BTS is teaming up with Google ahead of new album ARIRANG, sending fans on a wild scavenger hunt leading up to the project’s release.
Launched Thursday (March 5) and available only on mobile, the game begins by typing “BTS” in the Google search bar, at which point a small message in a bottle graphic appears at the bottom of the screen. Once clicked, it directs players through a series of increasingly difficult trivia questions and challenges themed around the Bangtan Boys, with digital souvenirs available to earn along the way.
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Each week leading up to the release of ARIRANG on March 20, a new set of clues will drop.
Beyond the fast-approaching release of the group’s first full-length in six years, the game celebrates the fact that BTS is Google’s most-searched boy band of all time, dating back to 2004. It’s one of many ways the septet comprised of RM, Jin, Suga, j-hope, Jimin, V and Jung Kook has kept fans engaged leading up to the release of ARIRANG, having also recently appeared on the cover of GQ to talk about about BTS’ evolution and releasing the official tracklist and producer credits. As the latter revealed on Tuesday (March 3), Diplo, Kevin Parker of Tame Impala, Mike WiLL Made-It and Ryan Tedder all helped produce the project, while members of the band assisted in cowriting every single one of the 14 tracks.
Plus, BTS will play a comeback concert that will be live-streamed concurrently on Netflix the day after ARIRANG drops, the trailer for which premiered Wednesday.
