On Wednesday (March 4), Billboard announced the opening acts for its signature SXSW concert series, Billboard Presents THE STAGE at SXSW. The three-day showcase will run from March 13 through March 15 at Moody Amphitheater at Waterloo Park in Austin, Texas. Each night of the event will highlight a different musical genre.
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Previously announced headliner Don Toliver will headline the series on night 1 with support from opening acts Chase B, sosocamo, Yakiyn and house DJ CeeWatts. The following night, house DJ Helios and Música Mexicana artist Oscar Ortiz will open for Música Mexicana powerhouse Junior H. The three-day festivities will close out with Apex Martin and house DJ Austin Ashtin opening up for Dutch DJ and Global hitmaking producer Mau P.
Hopeful attendees can purchase general admission tickets for Billboard Presents: THE STAGE at SXSW from Ticketmaster. A selection of tickets are reserved exclusively for existing SXSW Platinum and Music Badge holders as well as SXSW Music Festival wristband holders.
Along with the opening acts, Billboard also introduced Billboard House at Mohawk, a multi-day experience running alongside the concert series. Billboard House will serve as a hub for conversations and special events. Highlights include a sit-down with The All-American Rejects plus a conversation on mental health and creativity with Ravyn Lenae and other artists; Superstar Q&As with Don Toliver, Junior H and Mau P; and showcases with artists Kal Banx, Hermanos Espinoza, The Gringos and more. Billboard House will also host CHEETOS® FLAMIN’ HOT® Pickle Pop-Off, an afterparty featuring DJ duo Loud Luxury, on Friday, March 13. Though the party is is open to the public, RSVPs are encouraged. The full list of Billboard House happenings will be announced on the SXSW app and Billboard‘s socials leading up to the festival.
Billboard will report live from the ground as SXSW takes over Austin from March 12 through 18.
Billboard parent company Penske Media acquired a majority stake in SXSW in 2023.