Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 
 
This week: Beyond Bad Bunny Super Bowl LX leads to big gains in streaming and sales for a number of its halftime and pregame performers, and fans pay tribute to one of the great rock hitmakers of the early ’00s upon his premature passing.

‘Benito Bowl’ Lifts Lady Gaga’s ‘Die With a Smile’ & Ricky Martin’s Entire Catalog 

Benito Bowl continues to deliver eye-popping numbers — and not just for its historic headliner. On Wednesday, Billboard reported that Bad Bunny’s catalog earned a whopping 98 million official on-demand U.S. streams the day after the Super Bowl (Feb. 9), narrowly missing the crown for his single biggest streaming day of all time. 

The Puerto Rican superstar, who won album of the year at the Grammys earlier this month, leaned heavily on his Billboard 200-topping Debí Tirar Más Fotos LP throughout his set, also incorporating earlier hits like “Monaco” and “Tití Me Preguntó.” Apple released his entire performance as a 13-minute track, which was included on an EP that also featured live recordings of pre-game performances from Coco Jones, Charlie Puth and Brandi Carlile. The audio of Bad Bunny’s halftime pulled in 285,000 official on-demand U.S. streams and sold 858 U.S. digital downloads the day after the Super Bowl (Feb. 9). 

Benito also featured two special guests during his halftime takeover, Lady Gaga and Ricky Martin, both of whom earned notable streaming gains. 

Mother Monster blessed one of her biggest fans with a salsa rendition of “Die with a Smile,” which earned 2.46 million official on-demand U.S. streams across Feb. 8-9, according to Luminate. That marks a 17% increase from the 2.1 million it pulled a week prior (Feb. 1-2). The song, originally a Billboard Hot 100-topping Bruno Mars duet, also jumped 165% in U.S. digital downloads, selling 1,240 copies during Feb. 8-9. 

Ricky Martin, who dominated the ‘90s as a Latin crossover sensation, appeared for an impassioned rendition of “Lo Que Le Pasó a Hawaii.” His appearance certainly delighted Gen Xers and Millennials, but it also proved a full-circle moment considering the pressure he faced earlier in his career to sing in English. Martin’s catalog earned 1.2 million official on-demand U.S. streams after the Super Bowl (Feb. 8-9), leaping 58% from the 790,000 official streams it collected the week prior (Feb. 1-2). His discography also sold 429 U.S. digital downloads, up 487%. 

If it wasn’t already clear, this is Bad Bunny’s world, and we’re all just dancing in it. — KYLE DENIS 

Green Day and Other Pre-Game Performers Get Super Bowl Catalog Bumps

The appearance of Bay Area local heroes at Green Day as the pre-game performers at Super Bowl LX in Santa Clara, Calif. garnered much advance speculation about whether the punk trio would make any particular statement, given the current political climate. But the band let its songs do the talking on Sunday, playing a trio of anthems from its blockbuster 2004 rock opera American Idiot, and expecting the 70,000 in attendance and hundreds of millions watching worldwide to get the message from their lyrics about the “redneck agenda” and “the ones who died without a name.”

All three of those songs were way up in sales and streams the day of and day after the Super Bowl. The album’s explosive title track was the biggest gainer, rising to nearly 1.3 million official on-demand U.S. streams over that two-day period (Feb. 8-9) from the equivalent period the week before — a gain of 78%, according to Luminate. Meanwhile, “Boulevard of Broken Dreams” was up 46% to 623,000 streams over that same period, while “Holiday” was up 53% to 556,000. (The three songs also combined for over 3,000 digital song sales over that two-day period, up 924% from the day before.) All in all, Green Day’s total catalog was up 42% in streams to over 9.3 million, and up 561% to nearly 6,100 song sales.

Beyond Green Day, the other two pre-game performers also saw catalog gains following their appearances. “God Bless America” performer Brandi Carlile saw her catalog rise 23% in streams to 1.1 million and 274% in song sales to just over 500, while Charlie Puth’s discography was up 25% in streams to over 2.9 million and 529% in song sales to over 1,000. — ANDREW UNTERBERGER

Here Without You: Fans Mourn Brad Arnold by Returning to 3 Doors Down Catalog

Brad Arnold’s voice was one of the most unavoidable sounds on both rock and pop radio in the early 2000s. His band 3 Doors Down scored five No. 1 hits on Mainstream Rock airplay that decade, while also notching five top 20 hits on the Hot 100, three of which made it all the way to the top five. Arnold was diagnosed with kidney cancer in 2025, before the band was scheduled to set out on a summer tour. He died on Saturday (Feb. 7) at 47 years old.

Arnold’s very sad and wildly premature passing led to fans swarming DSPs and digital retailers to reconnect with some of his signature band’s biggest hits. The biggest bump came, appropriately enough, for the mourning-ready “Here Without You,” which notched nearly 2.9 million official on-demand streams and 4,400 digital song sales over the three-day period following Arnold’s death (Feb. 7-9), respective gains of 207% and 3,887%, according to Luminate. Breakout hit “Kryptonite,” up 112% to 3.3 million streams and 3,833% to 3,600 song sales, also saw huge gains, as did power ballad “When I’m Gone,” up 167% to 2.3 million streams and 5,176% to 3,300 song sales.

In full, 3 Doors Down’s catalog amassed nearly 17.5 million streams over that three-day period, along with nearly 20,000 song sales — gains of 236% and 4,903%, respectively. — AU