VIZUAL has added Omar Ruiz, Kevin Ortiz, Grupo H-100, and Luis Coronel to its growing roster, marking a key strategic move for the independent music management and distribution company as it bets big on regional Mexican music and expands its reach across the U.S. and Mexico.
“This isn’t about adding names — it’s about aligning careers that already have cultural and commercial weight, and building what comes next,” said VIZUAL’s CEO Victor Zambrano in a statement shared with Billboard.
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Omar Ruiz, based in L.A. and originally from Nogales Sonora, has established himself as a prolific singer-songwriter in the contemporary corridos scene, recording over 340 songs, and boasting over one million monthly listeners on Spotify alone. His 2014 song “El Quesito” reached the top 10 of Hot Regional Mexican Songs and entered Hot Latin Songs, and he has collaborated with big names such as Gerardo Ortiz and Fuerza Regida.
Kevin Ortiz, from Pasadena, Calif., has tallied nearly 400,000 monthly Spotify streams and collaborated with notable names such as Maluma and Gerardo Ortiz. Last year, he teamed up with Grupo Los Muchachos for the accordion-driven “Corridos Chingones.” A veteran band from Culiacán, Sinaloa, Grupo H-100 has amassed nearly half a million monthly Spotify listeners with hit singles such as “Nada Que Hacer” and “Blindajes Peña.”
Last but not least, Luis Coronel has established himself as an artist to watch for over a decade. His album Tu Dueño (2014) peaked on the Top Latin Albums chart and won the Billboard Latin Music Award for Artist of the Year, New, in 2014. In 2025, he released a string of singles, including “Corrido de Ortega” alongside D-Tek, “Sufro” with Jonatan Sanchez, and “Aprender Amar” with Clemente 72.
Grupo H100.