The Super Bowl is perhaps the only televised program where its commercials are almost as much of a main event as the show itself, and 2026 was no exception.
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In between NBC’s broadcast of the Big Game between the Seattle Seahawks (who won 29-13) and the New England Patriots on Sunday (Feb. 8), brands for pretty much every product under the sun showed off their biggest and boldest ad campaigns of the year, with celebrity cameos galore. Sabrina Carpenter, for instance, took a crunchy bite out of her Tall ‘n Salty boyfriend made of potato chips for Pringles’ tongue-in-cheek spot, while Benson Boone did backflips with Ben Stiller as part of a faux sibling musical duo for Instacart and KATSEYE danced alongside Jon Bon Jovi and Hailee Steinfeld for State Farm. The Backstreet Boys got everybody back together for a T-mobile mini-concert, and Lady Gaga recorded a heartfelt cover of Mister Rogers’ theme song, “Won’t You Be My Neighbor?,” for an earnest Rocket and Redfin commercial that aired moments apart from Mother Monster’s guest appearance alongside Bad Bunny during his colorful Super Bowl Halftime Show — and those are only a few examples of the many A-lister-assisted advertisements we saw this game day.
But which was your favorite? Billboard shared our ranking on Sunday, and now, we want to know yours.
Of all of the catchy musical jingles, earnest song covers, big-budget productions and hilarious skits, tell us which brand had your favorite Super Bowl commercial this year by voting in the poll below.
