Charli xcx is totally seizing the moment. Not only is the pop star still riding high on the success of her Grammy-winning, Billboard 200-topping album Brat, but she’s got Super Bowl commercial coming up the same weekend her mockumentary, The Moment, hits theaters. And on Wednesday (Feb. 4), soda brand poppi dropped the first teaser for the upcoming ad.
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In the quick clip, Charli’s leading what looks to be a college course on some pretty darn advanced mathematics while a female student stands before her. “Vibes,” Charli tells the student with a smile on her face. It turns out to be none other than her The Moment costar Rachel Sennott. “Vibes,” the actress confirms to Charli, who responds with an even more enthusiastic, “Vibes!”
After Sennott responds excitedly with — you guessed it — “Vibes!” while lifting her hands — one of which is holding a can of poppi — to the ceiling, the dance-pop artist responds matter-of-factly as the classroom watches, “Vibes.” After a flustered moment of confusion, the actress smiles, and both women confirm, “Vibes.”
The teaser, which ends with a heavy dance beat and Brat-coded neon colors flashing “poppi” and “Feb. 8,” was directed by the man who helmed The Moment, Aidan Zamiri.
“Charli xcx, Rachel Sennott, and Aiden Zamiri are all people who create culture — they don’t chase it,” Kristina MacIntosh, svp of marketing, said in a statement. “Partnering with them for the Super Bowl felt like the most natural extension of who we are as a brand: confident, a little unexpected and tapped into what’s actually happening right now. That’s where the magic is for us.”
In addition to the mockumentary, which hits theaters on Friday (Feb. 6), Charli and her costar appeared in a prank video for Elle magazine, though the actress was not aware it was a joke at the time. In the video, the musician calls up Sennott and pitches a new project she’s excited about — a romcom about a woman who falls in love with a cow — and she wants her actress costar to play the bovine. During the pitch, Charli explains the project and even asks her pal to moo, all the while putting herself on mute to crack up while a confused and hesitant Sennott tries to hear her out. While Sennott did not end up mooing, she did admit after learning it was a prank call, “By the way, there was 30 seconds where I was down [to do this].”
Watch the poppi Super Bowl ad teaser starring Charli xcx and Rachel Sennott below. The Big Game will take place Sunday (Feb. 8), and will see the Seattle Seahawks face off against the New England Patriots.
