Travis Scott was named Oakley’s chief visionary last year, and it’s only fitting that his music provides the soundtrack to the sunglasses company’s first Super Bowl commercial.

Scott took it back to the chaos of his Utopia opener “Hyaena” — which peaked at No. 14 on the Billboard Hot 100 in August 2023 — for the pair of adrenaline-inducing clips that star streamer IShowSpeed, former NFL star Marshawn Lynch, Spike Lee, Sky Brown, Sunny Choi, Kate Courtney and golfer Akshay Bhatia.

“This partnership has been really exciting for me. I need gear that fits my pace, and the Oakley Meta glasses let me capture moments and listen to music hands-free without breaking my flow,” Speed said in a statement on Monday (Feb. 2). “Everything’s hands-free, locked in and designed to fit naturally into how I move.”

The ad debuts the Oakley Meta Vanguard glasses, which combine athletics with performance and style while pushing the envelope of AI technology’s possibilities.

Scott has been a fan of Oakley and has even rocked the sunglasses during plenty of performances. The company tapped La Flame as the first-ever chief visionary in June, which will find him lending his trendsetting taste to Oakley products.

“I’m inspired by what people think can’t be done. It’s about pushing culture and reworking ideas to see how far they can go,” Scott said in a statement at the time. “Oakley’s design game is next level, and I had to be a part of that. We’re building something that blends legacy with the future — this is just the beginning.”

The Oakley ads will debut separately in the first and third quarters of Super Bowl LX on Sunday (Feb. 8). Watch the clips below.