Everybody, prepare to rock your body during the Backstreet Boys‘ commercial with T-Mobile on Super Bowl Sunday, because the members of the boy band are already starting to warm up for their big performance.
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In a teaser posted Tuesday (Feb. 3) — just five days ahead of this year’s Big Game — Nick Carter, Howie Dorough, AJ McLean, Brian Littrell and Kevin Richardson sit around in a backstage area, each person modeling complementary pink and white outfits. They take turns doing vocal exercises, including one tested out by McLean: “Switching swiftly to save smarter, switching swiftly to save smarter.”
“Man, we’re so back!” Littrell says with a big grin.
Whatever it is Backstreet was warming up for, it’ll be revealed on Sunday (Feb. 8) during the Super Bowl broadcast. Billboard‘s December cover star Druski is also involved in the campaign, with a prior T-Mobile teaser showing the comedian hyping himself up to place a call asking inviting a mystery guest, now revealed to be the beloved millennial boy band, to join him.
Kickoff is scheduled for 6:30 p.m. ET on Sunday at Levi’s Stadium in Santa Clara, Calif., where the Seattle Seahawks will take on the New England Patriots to determine the supreme NFL team of the year. Bad Bunny is headlining the halftime show, while Charlie Puth, Brandi Carlile and Coco Jones will respectively sing “The Star-Spangled Banner,” “America the Beautiful” and “Lift Every Voice and Sing” before the game starts.
The Backstreet Boys — who were recently announced as one of the headliners of BottleRock Napa Valley 2026 — are just one of many superstar music acts starring in Super Bowl campaigns this year. Everyone from Benson Boone to Sabrina Carpenter, Lady Gaga and KATSEYE will appear on TV screens on behalf of various brands (Instacart, Pringles, Rocket and Redfin and State Farm, respectively).
Watch Backstreet’s teaser for T-Mobile’s upcoming Super Bowl ad above.
