The music industry in Venezuela — like other sectors — has suffered a notable decline in recent decades due to the country’s economic crisis, as well as the emigration of talent, insecurity and political censorship or self-censorship. Once a strategic destination for the touring market because of its geographic location, Venezuela has been largely excluded from the travel schedules of major international stars in recent years, although in 2024 there was a brief resurgence with concerts by artists like Maluma, Karol G and Luis Miguel.
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But that mini-boom took a hit after the disputed presidential elections of July 28 that year, when the Venezuelan electoral authority declared Nicolás Maduro the winner with 51.2% of the vote (although it has not shown proper documentation that support the results) and the opposition denounced irregularities in the count, stating that its candidate, Edmundo González, had obtained almost 70% of the vote.
A cradle of great musicians nurtured by 50 years of work from the National System of Youth and Children’s Orchestras and Choirs (commonly known as El Sistema), Venezuela has exported countless artists in a variety of musical genres who have shone on major global stages and at award ceremonies. Meanwhile, within the country, the local music industry continues facing challenges and difficulties in promoting the music of local artists.
“There is still a market for Venezuelan singers, as well as for musical and theatrical productions,” says José Luis Ventura, a cultural promoter with over 30 years in the Venezuelan industry and director of Ventura Espectáculos, which last September launched the industry event Caracas Music Biz 360 in the country’s capital city. “People are still eager to consume culture.”
“Throughout the years, we have been a fundamental part of the Venezuelan cultural landscape, dedicated to creating shows that highlight and promote the talent present in music and the arts. We are constantly evolving, focused on fostering creativity and supporting both national and international talent with unwavering resilience,” he adds.
Now, following Maduro’s recent capture during a U.S. military operation in Caracas, the country is experiencing a moment of great uncertainty. Ventura and two renowned Venezuelan music figures in exile — singer Beto Montenegro, leader of the Grammy-winning band Rawayana, and executive Claudia Arcay, founder and CEO of Arco Entertainment — respond to five questions from Billboard about the potential of the Venezuelan music industry if there were tangible change.
Beyond the cancellation of concerts, how is the music industry in Venezuela being affected by the most recent events?
Claudia Arcay: The current political situation in Venezuela has created an environment of insecurity and uncertainty that directly affects the music industry and the organization of concerts. The lack of guarantees regarding public order, permits and institutional stability makes organizing events today a high-risk operation. Added to this are restrictions and censorship practices tied to political positions, which limit artistic freedom and discourage audiences, promoters, sponsors and artists. Until there are clear conditions of security and freedom of expression, it will be very difficult to restore attendees’ confidence.
Beto Montenegro: The current situation is so surreal that, sometimes, I don’t even know what to say. I suppose efforts will continue to normalize the landscape with concerts promoted or financed by the government in favor of Chavismo. Meanwhile, all those artists who are doing the impossible to grow honestly will continue to do so independently, facing limitations, censorship and the rules imposed by the Venezuelan status quo.
José Luis Ventura: The music industry in the country has been affected for many years, and while these events may have a direct impact on the suspension of upcoming concerts, they are just one more factor added to existing economic problems, making it even harder for the sector to stay active and operational. The instability of the exchange rate complicates any business model, limiting the production of international artists’ shows and longterm sustainable investments in the sector. Despite this, the situation also opens an opportunity for Venezuelan talent, driven by their creativity and motivation, to gain relevance. This is bolstered by the growing interest in local music and the work of artists who were established before the crisis and who continue to project themselves internationally.
Due to its geographic location, Venezuela is a natural bridge for trade between the Americas, but many artists have abstained from performing in the country in recent decades for economic and sociopolitical reasons. How would incorporating Venezuela back into live music tour plans benefit the industry?
Arcay: Historically, the country was a key stop within the Latin American touring and festival circuit; its reintegration would help recover part of the international visibility lost after years of economic, political and security challenges. The absence of artists who choose not to perform in Venezuela — whether for political, economic, or security reasons — has left a void in the regional circuit, with consequences that go beyond culture and also affect the perception of the country as a viable market for live entertainment.
The arrival of international tours would not only expand opportunities for Venezuelan musicians, technicians and companies but would also have an immediate economic impact on various sectors. These include ticket sales, which generate direct income for promoters and artists, as well as the activation of complementary industries such as hotels, restaurants, transportation and local commerce, while also boosting activity in airports and land terminals. Musical events, when strategically integrated into tourism and entertainment plans, can contribute to the reactivation of local economies.
Montenegro: It would be incredible. The Venezuelan audience is one of the most important in Latin America. Venezuela is a country with a lot of talent and resources; unfortunately, we’ve fallen into a very tough period in our history. For culture and the music industry, reopening that market would be a complete true blessing. It would change the lives of many national and international artists. Venezuela was always a country full of events in multiple cities.
Ventura: It would undoubtedly be a turning point for the local music industry. Live music represents a showcase of cultural openness, which could promote the Venezuelan market again as a favorable place for a sustainable business model, leading record labels and booking agents to partner with this market, not just for one-off concerts. Additionally, it would increase the value of national artists, as opening for international artists would provide them greater exposure. At the moment, the country has highly skilled personnel in all areas of production meeting the requirements of major international shows. Hosting these events in the country would also serve as an incentive for consumers to once again enjoy high-quality productions locally.
Venezuela is also a powerhouse in terms of musical talent, fueled by the decades-long work of El Sistema. More and more Venezuelan musicians are shining on international stages and award ceremonies — but to achieve this, they’ve had to leave the country. What can local artists do to gain greater international projection from within?
Arcay: By enhancing their digital presence, seeking strategic alliances and international collaborations, participating in global cultural circuits, and leveraging platforms that directly connect them with international audiences and professionals. These strategies — combined with natural talent and the training many receive from a young age — can once again make Venezuela a reference point for Latin American musical talent without emigration as the only option.
Montenegro: As long as this government remains, the only thing left is to continue working with love and passion while waiting for the right moment to leave the country. Any project that gains some relevance within Venezuela will inevitably encounter the reality of the system imposed by those in power. Unfortunately, that’s a huge limitation for fully developing from within.
Ventura: The economic situation in Venezuela complicates investment in the cultural sector; however, the creativity and talent of Venezuelans are undeniable. With a good strategy and efficient use of available resources, artists can overcome obstacles and achieve international success from within their own country. We [Ventura Espectáculos & Oz Shows] have created the first music business seminar in Venezuela, the Caracas Music Biz 360, which had excellent participation [at its first edition in September 2025].
Our goal is to position ourselves as one of the leading music markets in Latin America. We aim to provide a learning and networking platform that allows these new artists and professionals from various areas of the entertainment industry to interact with industry experts and companies, helping them develop and promote their talent both nationally and globally. The music industry is constantly evolving, and this transformation inevitably requires greater training and specialization in a sector that increasingly brings together professionals from various fields, all with a common interest: promoting musical activity.
In the ’80s and ’90s, Venezuela experienced a golden age in music, with national and international record labels launching the careers of stars like Ricardo Montaner, Franco De Vita, Yordano, Karina and many more. What needs to happen for international record labels to return to the country?
Arcay: For international record labels to re-establish real and sustained operations in Venezuela, talent alone is not enough. Nor is cultural interest or the historical value of the market. What is critically missing today is trust. Without clear business guarantees, legal security and a stable and transparent regulatory framework, it becomes unfeasible for any multinational corporation to take the risk of investing, opening offices, or committing resources longterm in the country. The music industry is no exception. Major investment decisions are based on predictability. In Venezuela’s case, the persistence of political tensions, regulatory discretion and security challenges continue to heighten the perception of political and social risk. Until this situation changes structurally, the return of international labels will remain more of an aspiration than a concrete possibility.
Montenegro: Economic security, legal security, diplomatic openness, public safety, monetary stability, freedom of speech, the return of airlines and reopening of airspace, investments in other areas of the economy, inflation control, the return of credit, restructuring of the institutions responsible for collecting royalties for copyrights, among many other macroeconomic priorities. In summary: the system needs to truly change. Sadly, with the current leadership, none of this seems realistic. But it will definitely be very interesting to see what happens when the conditions are in place for this to occur.
Ventura: It’s not just about talent, which has always been present. It’s important to note that during the ’80s and ’90s, the record labels that gave rise to these great Venezuelan artists were Venezuelan investments, Venezuelan record labels. Today, we are also establishing small independent Venezuelan labels to generate and manage this talent, which may later be picked up by these major record labels.
What is the real potential of the Venezuelan music industry if there were a structural change in the country?
Arcay: Venezuela does not lack talent or musical history; it lacks conditions. When the country manages to offer stability, clear rules and an environment that rewards investment and professionalization, that talent — which today thrives outside its borders — can become a solid industry from within. The potential exists; it’s proven and it’s competitive. The difference between promise and reality will not be creative but structural.
Montenegro: There are millions of people who understand everything they’ve lost and want to recover it. Millions of Venezuelans abroad are learning from different markets and cultures, and people inside have managed to resist despite the mediocrity of the system. The potential is immense. Venezuela is not just any country; it’s a territory rich in resources, something that has historically been reflected in its economy. If there were no theft and real investment were made in the country, the return and integration of Venezuela into the world would be fascinating as a nation.
Ventura: We have human capital, a source of musical talent — songwriters, instrumentalists, producers and performers — both inside and outside the country, with exceptional technical and creative levels. A positive change would allow Venezuelan artists who are currently succeeding nationally and internationally to increase interest in Venezuela and its artists as a valuable market for the industry. Furthermore, an improvement in quality of life and purchasing power would mean an audience more willing to consume music, attend concerts and purchase related products, which are key factors driving the sector. The potential is immense, but it requires a comprehensive change to boost the economy and ensure safety in all aspects.
