As 2025 comes to an end, Latin music continues its march toward billion-dollar-plus revenue for the third consecutive year. This, despite hefty headwinds, including bans on corridos in Mexico and a crackdown on immigrants Stateside.

According to Luminate’s Mid-Year Music Report published July 18, which measures consumption for the first six months of 2025, Latin’s market sharepoint change was +.25, the second-largest growth of any genre behind only rock and outpacing both country and Christian/gospel. The biggest growth came from regional Mexican music, which has found a new generation of fans thanks to a growing contingent of young acts who appeal to a cross-section of supporters that go beyond the U.S. and Mexico.

With that sustained growth, Latin continues to be the fifth most-consumed genre of music in the U.S., its growth outpacing every genre except rock.

According to the RIAA’s mid-year report, Latin music revenue was 8.8% of total music revenue, up from 5.6% only six years ago. This is real, tangible growth that once again puts Latin music on track to achieve billion-dollar-plus revenue for the third consecutive year.

As sexy as all these numbers are, what really stood out throughout the year were key moments coming from Latin artists of every genre. The accomplishments were remarkable, from Bad Bunny — an artist who only records in Spanish — being named as the headliner of the Super Bowl halftime show, to Karol G’s multiple milestones in the audiovisual realm, to records shattered by Shakira and Maná.

Below are five shining moments for Latin music in 2025.