The countdown for Billboard Latin Music Week has officially begun: On Thursday (Sept. 18), Billboard unveiled the full lineup for the event’s 2025 return to The Fillmore Miami Beach from Oct. 20 to 24. 

The announcement was made during a press conference hosted at The Fillmore, where Leila Cobo, chief content officer of Billboard Latin/Español; Miami Beach mayor Steven Meiner; and talents Bebeshito, Guaynaa and Paola Ruiz were in attendance. 

More than 30 panels and conversations, in addition to showcases and roundtables, will take place at this year’s Billboard Latin Music Week, while more than 100 speakers and artists will participate in the event. This is the 36th anniversary of the event, the longest-running in Latin music, which returns to the Fillmore for the second year in a row.

Following the press conference, an exclusive advisory dinner was celebrated at The Den at Azabu Miami Beach for key music executives. At the top of the evening, Cobo welcomed the guests with opening remarks.

“Thank you very much for coming,” said Cobo. “This group represents executives that I’m in contact with permanently and who provide me with unfiltered feedback and great ideas. You represent different companies in the industry that I value greatly, and this is our way of saying thank you very much for everything. We hope to see you at Billboard Latin Music Week.”

Those in attendance included executives from agencies, concert promotion companies, record labels, management firms and broadcaster Telemundo, which will air the awards live on Oct. 23.

See below for photographs from the intimate celebration.